Heelys

In 1999, Roger Adams got the idea to put a wheel in the sole of sneakers. He was already riding roller skates when he was 9 months old, and his love for roller skates remained with him. When he saw kids skating and skateboarding on Huntington Beach, he knew he wanted to come up with something new. He cut a hole in a sneaker, put a skateboard wheel inside, and Heelys were born.

Today, Heelys are a patented product that uses a removable wheel that turns sneakers into inconspicuous skates. Thanks to this, Heelys allow you to transition smoothly from walking to driving. When you  put out the wheel, Heelys are completely standard sneakers.

Mission

The mission of Heelys is to inspire children to be active, to motivate them to explore new things, to be fearless and above all to have a lot of fun. For children, Heelys are not just sneakers. For them, they are an attitude, a way they can express themselves and experience the world around them.